Atomic Sky Fusion Founder Program
Sponsored by Beacham

The Fusion Founder Program is an intense 12 week business building program. Specifically designed for startup founders using tech in their industries, we pack the calendar with guest speakers, in-house workshops, and startup seminars for the 8 startups participating in each cohort. We take all the quintessential Atomic Sky goodness and pour in a ton of experience a community of experienced entrepreneurs. Fusion runs three times a year.

What is it?

Fusion Founder Program is a business building program. It includes workshops, short talks, and collaboration sessions that will all help startup founders commercialise their ideas and avoid the pitfalls that face early stage companies. At the end of the program, founders will all be able to present viable, investable businesses to potential clients and investors.

Who is it for?

Any startup founder that wants to use tech to solve problems, regardless of industry. That’s everyone from idea stage, right up to Series A. It doesn’t matter if this startup is your first or your fourth, Fusion will improve your knowledge of running a startup.

Successful applicants to the Fusion Founder Program are guided through the minefield of early stage startup life, with the goal of securing seed investment for their company by the end of the program.

When is it?

Fusion is on right now! Applications for the next cohort (scheduled for early 2016) will open in October.

What does it cost?

The program costs $1,500 per month. In addition to the program itself, all successful applicants receive:

  • Membership of the Tech Hub
  • Discounted part-time desk space in a collaborative startup space
  • Introductions to the Atomic Sky mentor network
  • An invitation to future Atomic Sky pitch days
  • Access to discounted software development
  • Access to discounted marketing and PR services
  • Hosting credits with AWS Activate and Microsoft BizSpark

 

Fusion covers a huge number of startup topics presented by a wide range of advisors, mentors, and investors in the Perth startup ecosystem.

While it’s true that you can only learn some things from first hand experience, there’s a lot that entrepreneurs can do to avoid some of the unnecessary pitfalls that can sink a startup. Some things you just can’t know until someone who has been there and done that tells you so – and we’re here to let you in on every trick in the book.

Throughout the program, our founders are exposed to a form of collaboration that you can’t replicate outside of a startup studio. The interactions with other startups in the cohort always proves to be immensely valuable to startups in all kinds of industries.

 

Fusion is split into three distinct phases:

 

Phase 1: Startup 101

The first phase of Fusion is designed to help you figure out what your startup does. While you may already be building a product, as an early stage startup it’s odds on that you’ll pivot your idea into something slightly different.

Startup 101 helps early stage founders understand the concepts behind:

  • Market opportunity evaluation
  • Lean methodology
  • Customer interviews and development
  • Branding
  • Marketing
  • Product development

Plus a host of other topics specific to the early stages of a startup’s life.

 

Phase 2: A Go To Market Strategy

With a beta product online and Duracell levels of energy, taking a product to market is the most exciting phase of a startup’s beginnings.

Phase two spends some time reinforcing the topics already introduced, while adding in some more operational themes, for example:

  • Company formation and legals
  • Founder agreements
  • Product market fit
  • Pirate metrics
  • Sales for tech startups
  • Finance

 

Phase 3: Operation, Traction, and Growth

Hiring new employees, raising capital, supporting customers, dealing with the press, and closing deals. Growing a company is just as difficult as starting one in the first place.

In phase three, the workshops become less frequent, and the 1 on 1 sessions spend with advisors, mentors, and service providers become more frequent.

  • Angel fundraising
  • VC fundraising
  • Legals
  • Hiring
  • PR
  • Value propositions

 

For all the time our founders spend learning; they spend triple the time doing, which for us, is the formula for startup success. It’s worth noting that while the program lasts three months, we don’t expect startups to progress in real time relative to the topics presented. It takes time to grow a startup, and Fusion aims to arm you with the knowledge to know what to do in certain situations as they arise.

 

And while you focus on the ‘doing’, we focus on providing you with open door access to a family of mentors, startup founders, and industry contacts to give your startup the competitive advantage it needs to grow into successful, profitable businesses.

The journey to market is different for all startups, and Fusion is designed to be sympathetic to that fact. We have worked with founders at every stage in the lifecycle of a growing startup, using a lean and considered approach to realise their vision, build an investable business, and develop a path to market.