‘This book holds a wealth of insights drawn from decades of strategic guidance and global thinking across corporations, start-ups, and government entities’
- Adrian Beer, Managing Director, Australian Innovation Exchange (AIX)
‘A perfect fit for those looking for a practical guide on corporate innovation’
KENT MATLA: Chairperson, Australian Innovation Management Institute
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Moonshot Applied provides profound insights into corporate innovation and extends valuable guidance to proven tools and processes that support implementation. Peter Rossdeutscher and Brett Savill are seasoned executives, entrepreneurs and trusted advisors. They have authored this comprehensive guide drawing from valuable lessons, interviews, and corporate case studies.
This book delves into the process of achieving excellence through innovation. It pragmatically sheds light on how thriving companies leverage both vision and execution to consistently identify, nurture, and bring about meaningful strategic outcomes.
The most successful innovators set bold aspirations and ambitious objectives, underpinned by a strategic thesis that factors the impact of exponential technologies, shifting customer behaviours, and emerging business models. These organisations allocate substantial resources to innovation, underpinned by a readiness to embrace tools like open innovation and purposeful collaborations.
Moonshot Applied delineates how the world’s top-performing organisations combine audacious ambition with impeccable execution to consistently outperform. Using Moonshot Applied, organisations can craft their own innovation strategies for enduring impact and propel future growth.
REVIEWS & QUOTES
“The speed of technology change means that every company has an imperative for innovation. The balance between opportunity and risk may be different. But no company will thrive if it does business in five years in the same way as today. Customers expect more, and competitors will move faster.”
“The mixing of inventive genius with business brilliance is indispensable if we want to compete with other advanced economies. The longer we languish, the more we fall behind.”
“Innovation is critical to lift our ability to solve society’s problems, our ability to act to improve our lives and create a better world for our children. It is incumbent on us all to innovate, to create and capture new value in new ways.
Moonshot Applied provides a clarity of what innovation is and means in business, as well as provides a practical approach to identify, create and implement a sustainable innovative practice.
If you are serious about improving your ability to act, Moonshot Applied is a must read.”
“A successful innovation strategy includes the Board and CEO fostering a culture where winning ideas are embraced and celebrated.”
“Innovation is an essential part of Rio Tinto’s past, present and future. To remain global leaders, we must encourage a mindset that is more accepting of the risks that are inherent in trying new things.”
“A timely commercial lens on corporate innovation.”
“Peter Rossdeutscher is among Australia’s foremost innovators and advisors, recognized for his deep understanding and insights in the commercial application of emerging technology. This book holds a wealth of insights drawn from decades of strategic guidance and global thinking across corporations, start-ups, and government entities.”
“Apart from a handful of leading companies, the state of innovation in Australian boardrooms remains bespoke and inconsistent when compared to the best companies globally. The productivity losses alone are significant.
In Moonshot Applied, Savill and Rossdeutscher add a timely commercial lens on corporate innovation. This is not fluff and packaging, it’s an investment thesis tied to commercial outcomes. It’s refreshing to see this balanced and practical approach being developed and promoted in a step-by-step manner allowing the reader to determine where they are coming up short and what they can do to improve.
In decades of executive level innovation consulting, I observe major gaps in corporate innovation capability tied to board level strategy and investment.
I fully support the authors’ focus on scaling processes and transformational innovation portfolios which are areas where many Australian companies, in my experience, struggle to deliver.”