Innovating Subiaco with Small Business Workshops

Phil Delalande, Telstra Purple Principal Consultant in Innovation & Design, explored the theme of value creation through innovation, in a hands-on workshop at the Hiddelstone Hub in Subiaco and online, as part of the Atomic Sky driven innovation workshops for WA small and medium businesses.

After reframing the definition of value, Phil led the group through empathy mapping and how it fits into designing the value proposition and discussed the "Jobs to be done" framework, and methods to dig into the customers' unspoken needs.

The last part of the workshop focused on Blue Ocean Strategy, with great conversations on how to stand out and disrupt traditional markets.

The other workshops are by Greg Riebe from Agility Shift on Raising Capital and Investment Pitching, Narelle Goodfield on Leadership Branding and Communications, Kay Solanki of Coachtique on Finding New Clients or Channels and Peter Rossdeutscher on Business Strategy and Execution.